Great Communication And Social Networking Applications For The iPhone 4S

Previously we took a look at applications that should be an essential purchase for anybody who owns an iPhone 4S. With such a huge choice of applications available it can often be confusing for consumers to know which software benefits them. Here we continue our look at some of the applications that every iPhone owner should download.

The iPhone 4S incorporates the excellent iMessage feature which is an easy method of communicating with other iPhone users free of charge. The problem with this system is that it does not enable you to message friends who may use a phone that runs on another platform such as Blackberry or Android. Whatsapp is an instant messaging services that overcomes this problem by enabling chat across different networks and operating systems. Not only can users send text messages for free but there is also the facility to attach photograph and video files. If you prefer to make a voice call rather than relying on text messages then the Viber application is perfect for you. This app takes advantage of an internet connection rather than a cellular data network to enable you make calls to other Viber users for free. You do not need to have the application running to receive a call as the iPhone will inform you of an incoming call with a notification on the home screen. Just like Whatsapp this service is not only restricted to iPhone users so you can also chat to friends who are using an Android device.

One of the updates that was introduced with the iPhone 4S was the integration of a Twitter client into the operating system. This enables you to directly post photographs and locations to the site but many users like the functionality that a dedicated Twitter application can offer. There are several of these apps available but the best that we have found is Tweetbot. Visually we found this software the best and it is also one of the easiest to use. When you are reading Tweets posted by other people tapping on the message will present you with options such as Reply and Retweet. If you hold your finger on the message then information about the person who posted it will be displayed. Despite this application costing £1.99 you can consider it great value if you are one of the millions of people who use Twitter regularly. If you prefer to use Facebook then the official application for this is available for free. This application offers nearly all of the functionality that you expect to find on the full site. Browse through status updates and photographs and post your own material quickly and easily to share with your Facebook friends.

There are thousands of great applications available for the iPhone 4S and we have highlighted some of our favourite ones here. Whatsapp and Viber provide a cheap method of communicating with friends while Tweetbot and Facebook are essential for social networking fans.

BBM Vs. WhatsApp, Which One Is Better

It has been long that everyone was eagerly awaited for the BBM. Now it is finally available for Android and iOS or iPhone users. Even though there are numerous messaging services available but it seems that BBM has a strong competition against WhatsApp. Then let us compare these two and find out which one is better.

BBM for privacy

If you are aiming at something that is more private then BBM is the right choice for you. When you opt for this service, you will be using a unique PIN through which you can get in touch with your contacts. This means that unless a friend has accepted your request you will not be able to contact through BBM.

If you see it different then it seems a hassle as when you use WhatsApp you are easily in touch with all on your phonebook. It is as simple as sending a message to another user.

Contact grid

BBM seems to have a better contact grid as compared to WhatsApp. Here you have a few chosen people to communicate with. However, with WhatsApp you will have all on your contact grid. The common factor with both the chat messengers seems to be adding your close friends and family. You can create a list on your BBM or create Favorites in your WhatsApp.

Message Delivery

There is a distinct way these two apps behave when it comes to message delivery notification or alerts regarding it.

WhatsApp alerts you when a user is online and their last seen time. With BBM, you are not furnished such information but you will still know when another is available or busy according to their current status.

For those who like online and last seen they can opt for WhatsApp, as the information is always accurate.

BBM differs in its approach towards message delivery; you will get an R for read receipt and D for delivery status. WhatsApp gives you single tick for message sent and double for delivery.

For WhatsApp users they will only know if their message was read according to last login time or last seen time of another user.

BBM offers you with an option of PING just like poke on Facebook this feature helps you nudge another user.


The emoticon preference differs in both the messaging services but it boils down to your own personal choice.

WhatsApp gives you smiley, animals, images and other emoticons to express yourself. While BBM has limited number of selective emoticons.

This is probably more down to personal emoticon preference than anything else, but we have to say we prefer the options you get on WhatsApp compared to BBM.

Chat Space

The chat space provided by WhatsApp is much more in comparison to what is provided by BBM. The conversation bubbles in the chat are bigger.

If you are using a BlackBerry handset then you can change the text size or else you will need to live up with it. The privilege of adding more conversation messages is given to BlackBerry users.

Common factors

After comparing the two together, there are a few features that are common in both the message services.

• Creating and updating chat status that serves as an alert message to other users about your current mood.

• You can create groups in both the chat services but there are more attachment options available with WhatsApp. You will be able to send images, video files, audio notes and media files. However, with BBM you only have the option of audio, video and image files.


If you are using a BlackBerry handset then you have full functionality enabled in BBM. Things like video, voice and screen share are yet to be introduced in BBM chat for non-BlackBerry users. At present, this app is compatible with all platforms just as WhatsApp.

BBM helps you communicate with iPhone and Android users. However, it seems that WhatsApp chat is also available to all the users including iPhone, Android and BlackBerry users. Both the apps are appropriate and work on cross-platform. It seems that in the end it all depends upon personal choice of a user which app they would like to choose.

An Incredible Guide to Use Social Media for Business

Remember how “Paper Boat” created a mass engaging campaign on social media last year? It actually made them become one of the brightest stars of the startups in India. Not only the newbies, but the well-known companies like Make My Trip, AirBnB and Nike plus Social awareness groups like Deepika Padukone’s Live Love Laugh Foundation used the power of Social Media to create ripples on the World Wide Web. If used in a right manner, Social Media can give a massive upsurge to your business.

Let us see how:

Using Digital Media is an inexpensive deal. If your brand is cool, it can get cooler with the hype you can get on Social media. Considering the rise of internet usage in India, we are adopting the digital trends with a really fast pace. So, it has become really essential to have a digital profile.

Make sure to use these Social Media tips in your campaigns:

Post videos: The rate of video engagement is really very high. There are predictions that digital videos can replace the ads on TV. Keeping this in mind, if you invest on videos, you can get true engagements on social media. Live video streaming, creating personal stories as web series, vlogs and making engaging videos related to your business can help you gain more traffic.

Upload personalized content and creative pictures: If your content and images are catchy, unique, personalized and speaks of the brand’s story, you can get more likes. People are bored of the monotonous and old fashioned stock image of brands. Posts including fresh content and creative pictures related to real activities help in gaining more traffic on social media.

Concentrate more on Mobile: As we all know that Smart Phones are slowly replacing internet usage on desktops. So, create the content which is mobile friendly. Also, create posts for the local audience and distribute it according to the right format, time and location. It will help you in targeting maximum people.

Create technology driven posts: No matter how and what we think about Artificial Intelligence, we are curious about it, and we love to read and discuss it. As we all are embracing the machine culture to our everyday life, putting it on Social Media can create interesting engagements. Creating posts related to technology, innovations, facts related to technology and Artificial Intelligence can help you gain more traffic. You can club technology with travel sector, health care, education and even the daily activities like using home appliances and equipment. It not only makes life easier but can help you grab more likes.

Hire a professional: Handling Social Media for business is a little different from posting from your personal account. You should always hire the professionals for the job, if you think you are not handling it correctly. People who are professional understand the trends, they know how to make strategies and how to deal with issues coming on the way. They know how to get more engagements on your content and they can create impressive digital marketing posts. They have the knowledge of the major platforms and they can offer a seamless lift to your current status on the web. You can also outsource your digital media to the agencies working in the field.

Be available: There is no particular time on which a potential customer can visit you and look for business. So, it is always suggested that, be available to your audience, if not 24×7, at least during your work hours. Reply all the questions asked by your visitors, if you cannot do that on the spot, make sure to tell them to wait and once you can, answer the questions. Having conversations with people who pitch you on digital media can help you in getting recognition. Reply to your messages and comments. Be thankful when they share your posts, it will create communication and improve your social media reputation.

Use meaningful Hashtags: Hashtags are popular and you can get a lot of traffic to your digital media profiles with the use of this powerful tool. It helps in categorizing the posts and making your content noticeable to people who are looking for similar stories. It will also help you in discovering the posts from your competitors. With the help of hashtags you can connect with various brands and people of similar interest and create an engagement. Using hashtags, which are related to your business can bring a massive traffic.

Now, when you know the tips for making engaging posts, creative images and impressive content for your social media campaign, let us check where to put these posts.

Here are the popular platforms for social media:

Facebook: As we all know that Facebook is one of the top social networking sites in the world and it tops in India, it can give you great business. Ever since Facebook came, more and more people are joining it. You can create your business account on Facebook or start a fan page. It is one of the best platforms for any business to get global audience.

Facebook Messenger: Also known as Messenger, it offers text, voice and video communication and you can use it for the promotion of your brand and also for telling your customers about the new things happening in your company.

Google Plus: People were not very sure of its success when it was launched in 2011, but today there are more than 500 million users on Google+, which is also known as G+. You can easily add people of similar interests and organize your connections with this platform. It has a global reach and you can post and share your images, texts, videos and web links on G+. Being a product of Google, it helps in indexing the content on Google really fast.

Twitter: It is a micro-blogging site which offers a unique feature of sending your messages in 140 characters. If you can be miser on characters and you know how to build unique and catchy content, you can advertise your business effectively. You can interact, communicate, pass information, talk about the latest news and target your audience with your products by using Twitter. It is a powerful platform where you follow people and they do the same. You can like or re-tweet posts which you find interesting and send personal messages on DM (Direct Message).

LinkedIn: It is a professional community where people can build their business or professional profiles. If you want to connect with professionals working in the similar field LinkedIn is the perfect platform. Here you can check the profiles of professionals because it has their education qualification, past work experiences, business network. Also, if you want to build a network of local professionals, you will find countless registered users.

YouTube: Founded by three former PayPal employees, YouTube is the most popular platform for video sharing. Each month, more than 1 billion visitors hit the website. You can upload your videos and reach maximum potential clients through video advertising on YouTube.

WhatsApp Messenger: For instant texting, WhatsApp is a great platform which you can use for your business. You can share texts, images, videos and voice clips through your Smart phone or Tablet. It is an effective platform for instant communication with your customers. You can also run your company’s ad campaign on WhatsApp.

Instagram: Instagram is a Social Networking platform where you can upload your pictures and videos. It has an amazing feature of filters through which you can edit your pictures and this makes Instagram a unique platform loved by millions of users. Instagram came in 2010, and Facebook bought it in 2012. Since then, the number of people on Instagram has up surged in a very high pace (as Instagram is linked to Facebook profile). Popular for its hashtags, Instagram can help in getting your business content viral instantly.

If you are not a part of these platforms, you must join these and start uploading your stories. It will not take much time to reach your target. So, you know what to upload of Social Media, where to post your content, your work will not end here, you will have to monitor your activities and the results. So that if you are not getting the desired traffic or result, you can change the strategy or work harder.

Managing and monitoring Digital Media:

It is not an easy task to manage all your accounts for Social Media and it is a time consuming task to login and log out from each of the sites. To make your task easier, you should start using Hootsuite and to manage your multiple Twitter accounts Tweetdeck is a perfect option.

· Hootsuite: It is one of the amazing options to monitor your postings on social media. It helps you in checking any activity involving your company or name. It also shows the areas of your interest.

· Tweet deck: If you use Twitter, you must not miss this resource. It will help you in managing multiple Twitter accounts plus it helps in organizing the mention and other engagements. You can jump into any topic of interest by searching it instantly.

Analyzing your social media insights:

To analyze the insights of your social media for business, you can use any of these services:

HubSpot: If you want to see how far your social media efforts have gone, you must use this resource. It will let you know all about your social media posts.

Facebook Page Manager: If you run a Facebook fan page, you must check the insights. It will help you in monitoring the traffic. You can check the most popular posts, from where the traffic comes and you can also connect with your audience by replying to them directly.

Seesmic: For those who want to manage all the Social Media accounts from a single resource, this is a great application. You can use Seesmic on your desktop as well as a Smart Phone.

Klout: Another amazing platform to check your Social Media reach is Klout. It helps in checking the most popular hashtags, posts and your overall progress of the Social Networking Sites.