How Much Will It Cost to Build Your Own Social Media App?

The concept of social networking has revolutionized the world. And as technology keeps on updating itself every day, it has become tougher to sustain in the competition. App development has been on the rise like never before. More and more entrepreneurs have sprung up ever ready to launch their social web or mobile applications in the market. Among these talents those that could penetrate deeper have even become overnight billionaires.

Now the question is, what does it take to make your social networking application a hit? And how much needs to be invested to come up with products like Facebook, Twitter, Instagram, Pinterest etc.? However, before you start approaching the best mobile app development company for custom price quotes, you need to be clear on a few mandatory factors. For example, key features, customization, platform on which the app is to be built etc. Here’s how you need to go about:

Identify your target audience Who do you wish to cater to? Identify your end users and try to understand their needs. Discover the common audience’s frustrations and build something that will appeal on a huge scale. For example, when teens got tired of their parents hanging out and eve’s dropping on their account on Facebook, Snapchat came along that offered the much required anonymity and less public shaming with disappearing messages. Extensive market research and a few direct surveys will do the trick. However, remember it can get a bit overwhelming at times. But don’t worry. You’ll get through.

Consider the right platform Do you wish to create a web app, mobile app or both? The next question will be is it for iOS or Android users? Your decision will depend on your target market preferences. However, web app requires a bit longer to get developed compared to mobile apps. Also if you are considering two app versions via. cross-platform development, it will still take more time and of course bigger budget. Android apps in a native platform contain 40% more code and take 30% more time to develop compared to iOS. Hire best app developers and other parts of North America work at about $150 per hour and those from India and Eastern Europe charge about $30-50 an hour.

User Experience is importantYour app can only be appealing if it is easy to use and pleasing to the eye. The design and usability should be self-explanatory. With innumerable apps storming the app store, people will stop using your app if it has poor UX. Ask your developer to take care of the structure – wireframing -prototype – and finally add design and usability principles. Start with a well-supported MySQL or PostgresSQL database for structured data. Facebook, Twitter etc. uses it too.

Features of your app Basic features of the app like easy registration, users being able to add, edit and remove personal data, manage personal information and preferences, one-click invite, contact import, search bar and algorithm around hashtags and random words, selections of new users to connect with, private messaging, newsfeed, multi-language support, posting media content, tools for self-expression, geo tagging and the likes are mandatory.

Time-to-market and costThe cost of development will definitely vary according to the complexity, platform and features of your app. However, there are two major factors that needs to be determined: hours required and hourly cost. Following are a few cost estimates listed by The Next Web:

  1. Twitter-like app: $50,000 to $250,000
  2. Instagram clone: $100,000 to $300,000
  3. WhatsApp messenger: $125,000 to $150,000
  4. Pinterest: around $120,000
  5. Snapchat: $75,000 – $150,000
  6. Vine: $125,000 and $175,000

When it comes to time, it may take around 2-4 months to build the MVP for your social media app. Most development companies normally charge around $15,000 – $20,000. That being said, here is another estimate of the time required for building a social network app:

  1. Android: 500 hours approx.
  2. iOS: 400 hours approx.
  3. Back end: 500 hours approx.
  4. UX/UI: 200 hours approx.
  5. QA: 230 hours approx.
  6. PM: 150 hours approx.
  7. Total time: 1400 hours approx. for one platform

For native application it normally requires 10 weeks for back-end and 8 weeks for the front-end development. However, not all apps require backend and use it only to cut down on the development time and related complexities.

As an aspiring entrepreneur, you would want to create a demand in the market and build something totally out-of-the-box to fulfill that demand. This is probably what the next Mark Zuckerberg would do. But, plan your decisions only after active market research of your idea, its requirements and budget.

Immigration of Thoughts: From Bigotry to Openness

A plane sets its course up against the massive azure sky. Facing the limitless horizon, people in the aircraft readily await their destination. They seek either a typical tour, as tourists; a business meeting, as commercial travelers; or to shift permanently, as immigrants. Under this plane, a ferry swims its way to its predestined coast. In it, too, are sightseers, explorers and immigrants. But beneath the same sky, in some parts, there are few unfortunate people who are forcibly deporting their land to survive – the chief struggle of human beings – normally known as “refugees”.

First of all, my aim is to pinpoint the general causes of immigration. Afterwards, I reveal the bitter reality relating to immigration that lies before us, induced by none other than ourselves. The same reality is gradually instigating disarray among people and acts as an impediment to the progress of human civilization. Every menace, no matter how threatening, has a way out, certainly. By the same token, in the end, you’ll find me providing a humble solution to avoid the negative aftermath of immigration phenomenon. Now, as proposed, we begin with expounding the basic reasons for immigration; personal, academic, economic and oppressive.

Human nature is innately attracted towards remarkable paraphernalia of life. Who knows her next desire may be to seek a superlative milieu or magnificent abode? These longings, obviously, require better environs. Better environs are found at wonderful, but limited, places of the world. A person normally pursues what his or her heart craves. Accordingly, moving becomes an individual’s dream, the bullseye of his or her dart. This can be construed as the personal reason for immigration. The decision to shift for mere fulfillment of one’s yearnings, however, can be misjudged and may create deplorable consequences. So before committing to such a resolve, it would be a wise approach to carefully reconsider, over and over, the possibilities of such an action.

Academic goals are students’ objectives, short-term or long-term, related to educational success. The eventual success in academic career means strength and ease in financial career. A student with long-term scholastic ambitions may, oftentimes, endeavor for superior education or enrollment in a particular graduate or post-graduate institution. The probability of presence of such institute in the vicinity of one’s residence is usually meager, and so, the learner is obliged to move. The idea to relocate for the actualization of academic goals frames the academic reason for immigration. It is noteworthy, knowledge is power and acquiring it is the basic aspiration of every knowledge-seeker. Thus, adults who are knowledge-seekers might also decide to travel in quest of a river of knowledge to quench their thirst.

Economists and governments are concerned with the betterment of their economy and people, now more than ever. The economic benefits are the outcome of right economic struggle. An economic struggle is like plantation of a tree. The ecology of a land is sometimes not suitable for a specific plant or vice versa. The same is with livelihood struggle. A specific economic struggle may fail due to multiple reasons, both personal and collective. The wise solution is to shift the environs. It is the economic reason for immigration to avoid scarce provisions. There is, however, possibility of wrong decision. So, the immigration demands a thorough analysis of ground realities of present and destined regions. Life may become a financial pell-mell on account of a wrong migration.

Humans have existed interdependently since their emergence. Individuals have duties that are associated with their rights. Those observing their duties, justly, deserve concomitant rights. Malfunctioning in a society means overlooking of social duties by some people and, thus, unjust apportion of due rights. Disequilibrium in duties and rights inevitably gives rise to societal turmoil. Disorder in a society, triggered by power-hungry people, and mayhem, engendered due to intergroup conflicts, results in chronic oppression towards common and straightforward masses. Consequently, the oppressed ones venture elsewhere to sustain their social status and live life with sense of security and freedom of will. Sometimes, when situation is out of hand, these people are forced to exile from their own land. This constitutes the oppressive, and our final, reason for immigration.

We have discussed the phase before immigration, that is, reasons for immigration. Now let us observe what happens after migration. Immigration is one of the most difficult struggles of human beings. After the course of moving, immigrants confront exacting challenges at the destined region, both individual and collective. It is responsibility of residents of a nation to create supportive conditions for every human being in their native region. Such treatment, of course, is expected for immigrants as well. Unfortunately, the current facts and figures are demonstrating the opposite. Treatment of immigrants by governments, employers, and native population is a subject of continual debate and criticism, and violation of their human rights is an ongoing human crisis.

The human history illustrates that the process of immigration has been of great social, economic, and cultural benefit to states. For instance, the intellectual strength of America/Europe is due to brain drain from many less privileged or backward societies of the world. More than 100 immigrants have been awarded a Nobel Prize in the field of Chemistry, Medicine and Physics (1). Moreover, the economic growth of America/Europe is due to synergistic approach among immigrants and residents. In the United States alone, immigrants have founded or co-founded companies such as Google, Intel, WhatsApp, PayPal, eBay, Tesla and Yahoo! Although they make up less than 15 percent of the population, skilled immigrants account for over half of Silicon Valley start-ups and over half of patents (2). Likewise, the strength of Arab economy is due to labor class, skilled or semi-skilled or unskilled, of Pakistan, India, and Bangladesh.

If this is spot-on, then why is immigration phenomenon producing the said “ongoing human crisis” rather than convincing everyone to deem it as a blessing? The opponents of immigration argue that continual dwindling of material resources and ever mounting growth of local population are paramount reasons for strict immigration rules. It is the right of already settled people of a region to enjoy native resources. The argument is valid only if it gets an endorsement from global bodies such as UN and International Organization for Migration (IOM). A biased or micro approach towards migration is against basic human rights. Moreover, it gives an impetus to human trafficking and massive exploitation of immigrants by natives.

Historically, due to ever-flying and incessant time, human race, period after period, branched into multiple ethnic and topographical groups. Also, till there developed the principle of religious tolerance, time steadily introduced religions which played the role of directing people. But by no means, shall we comprehend “differences”, be they racial, regional, or religious, as a stimulus to criticism and disintegration. The slant of believing that a particular group is superior to the other is against the concept of right civilization. Egotistic thoughts inclined to one’s group refer to ethnocentricity. The very narcissistic way of evaluating or looking down upon other groups is, unfortunately, getting commonplace day by day. Ethnocentricity by natives, victimizing the immigrants, also induces violation of the latter’s human rights.

The point here is to ask ourselves a question: if we all, at least at some point in our lives, believe in humanitarian thoughts of equality, integrity, and openness then why should we submit our thoughts to anthropological disparity over mere geographical, topographical and ethnic differences?

Mass opposition to immigration phenomenon hinders skilled immigrants to show their full potential, and so, hampers their productive struggle. To fully perceive the positive aspects of immigration, and to realize its social, economic and cultural benefits, let us shift our thoughts to modestly accept and appraise immigration phenomenon with a somewhat humble viewpoint. We can also establish open dialogues and activities between natives and immigrants more frequently. Hopefully, this will bring about growth to the civilization by integrating the divided populace!

People traveling in the air and propelling on the ocean, or those roaming forcefully in crisis, are, at heart, looking ahead to their new land and hoping a change for the better. Let us, individually and collectively, welcome them to our native region with open arms. Show the avid dreamers, who were once wishing to shift personally, that their choice was no mistake at all. Offer the young knowledge-seekers optimum education and training facilities at their long-desired institute. Prove the individuals in search of prolific economic environments that they were wise at their decision to travel. And lastly, take the pain off the oppressed shoulders which moved only because there was no other option.

In a nutshell, human ego and uncorroborated presumptions have led some to establish an intolerant standpoint against the whole idea of immigration. This is, technically, holding on to the idols of bigotry. Let us, for the sake of our fellow immigrants, also carry out immigration. Unlike theirs, our immigration will be subjective but, to our surprise, beneficial to the whole civilization. This will be our humble immigration of thoughts: from bigotry to openness!

References

  1. Anderson, Stuart. “Immigrants Flooding America With Nobel Prizes”. Forbes. October 16, 2016.
  2. Thompson, Laura. “A World on the Move: The Benefits of Migration.” International Organization for Migration. September 25, 2014.

Social Media Marketing Trends That You Will Probably See and Experience Starting This 2017

Almost one-third of the earth’s population has access to social media, and it’s no wonder why it became one of the most promising platforms of advertising and marketing of businesses, companies, products, organizations, and even personalities. This large amount of potential customers is a fragrant scent to marketers, as it is indeed one of the most effective and efficient areas of advertising and marketing to boost popularity and sales, in an inexpensive investment.

Thus, several ideas are flourishing from the great minds of today’s marketers, and it will be definitely safe to say that we will see more innovation and bold moves of social media marketing strategies starting this 2017. And without further ado, here are the two possible social media marketing strategies that are certainly set to dominate the industry, and will take advertising to the next level starting this year.

Utilization of Messaging Apps as a Primary Communication Tool Between Customers and Businesses

A whopping four billion users are relying on messaging apps in the world, and with that enormous number, it is undoubtedly highly probable that messaging apps will be utilized to leverage their respective market presence.

It is known that brands that deeply communicate and value their customers achieve ensured profitability in line with positive customer feedback, and that’s why usage of messaging tools to communicate with customers has unlimited potential of becoming the primary resort of companies for customer service.

With the huge number of people that relies on their messaging through the usage of social media apps such as Facebook Messenger, WhatsApp, WeChat, Skype, and Viber, maybe it’s time for marketers to utilize its existence and functionalities as an advertising tool. Rather than having long and stressing customer service calls, a live messaging might be the key to solving the unending issues in the mainstream customer service platform.

Using the Functionalities of Live Streaming Videos for Advertising and Marketing

A significant number of marketers used the tremendous opportunity of the newly introduced live-streaming feature of social media apps for the purpose of marketing last 2016. And surprisingly, it turned out that it is an effective way of interacting with potential customers, giving real-time engagement to viewers that have a huge possibility of turning to be customers.

Brands can utilize the existence of live streaming, as they can cover events to showcase their products, host interview sessions, product demonstrations, and even produce weekly series. And adding up the feature of 360-degree capabilities that is a great way to showcase a crowded event, a landscape center or behind-the-scenes tour, is indeed a great finishing touch for your advertising.

This feature opens up a more convenient communication with the company, as it will give customers the capability to directly ask questions by posting comments, feel and see the actual product that provides experience, and also an obviously more effective engagement between customers and the company.

These are only some of the blossoming trends of social media marketing, and with a little time, it is safe to assume that social media is on its way of becoming the primary platform for advertising and marketing on a global scale.