How to Use WhatsApp As an Emerging Marketing Tool and for Social Media Marketing

How to use WhatsApp as an emerging marketing tool

WhatsApp has been getting more attention since Facebook bought this messaging service application. The service has revamped the way phones have been utilized for advertisement. Taking advantage of WhatsApp, communications are becoming more targeted and distinctive between businesses and customers.

Using customized messages, WhatsApp is a great way of advertising for brands to maximize the benefits of their marketing efforts.

WhatsApp for interaction:

WhatsApp can be adopted as a tool to directly communicate with the persons whom you already know. You can take advantage of WhatsApp to send images, video and text messages of new products to your current clients.

The interaction needs to be one to one, as the audience doesn’t like to be part of a WhatsApp group. One-to-one communication makes them feel special and builds the trust of the customer in your brand.

Create mutual communities of like-minded people:

Take the initiative and create WhatsApp groups of distinct audiences. You can create groups on the basis of their geographical location, interest and demographics. You can also limit the room of your WhatsApp groups such as how many people will be in one group. After doing the complete process, start sending messages to the group.

WhatsApp to organize people:

WhatsApp is most favored by users to communicate with people they know. Take benefit of this fact and use WhatsApp to gather people for a specific cause or an event. Invite people to join the event by sending an invitation on WhatsApp and request them to share it among their WhatsApp group to increase your audience. The more people share the event, the more your audience will grow.

Display a product as profile picture:

To advertise your product via WhatsApp, you can send a news alert but you can make it much better by uploading the product image as profile picture and updating the status so it provides some information about the product. Placing a website URL in the status can also works great to promote your brand.

Revamp the WhatsApp content.

Before sharing an image or a video file via WhatsApp, you need to ensure that the size of file is small so that more users are able to download the file. Because people are more likely to watch a short video on WhatsApp instead of watching a lengthy video.

WhatsApp’s impact on social media marketing

WhatsApp is really an important part of your online social advertising. It is an instant messaging application to communicate with your audience. Social marketers always look for a compelling method to get the attention of their existing customers as well as find new customers.

This App allows real-time two-way communication with the audience who matters the most to you and your business. The main objective of WhatsApp marketing is to engage your prospective audience. WhatsApp is a multi-purpose, user friendly application which helps you to attain your business goals.

Here are some business objectives where WhatsApp can yield great results –

Broadcasting:

WhatsApp permits its users to create groups to communicate and text anything to a group of people at once without having to send it individually to every user. It is a direct and instant way to send the messages and reach your potential customers.

Messages are sent to the user’s mobile, which is really important for marketers and businesses. The message is viewed within few minutes, as people like to check their phones when any kind of notification appears on the screen. Broadcasting can modernize the communication with your customers.

You can update new product launches and services by sending them text and news alerts instantly to make audience aware about your business.

Boost Customer Engagement:

The Audiences don’t like to see a list of promotional emails in their mobile inbox. But WhatsApp is not only about advertising your products and services. You can do much more with WhatsApp such as sending text, images, videos, audio, emoticons, vouchers and GPS location to your audience.

WhatsApp also provides audio and video calling features for better communication. It is mainly based on one-to-one communication which is the prominent method to make your customers happy, boost awareness and ROI.

Low cost brand management:

Small ventures and local businesses have low budgets for advertising their brand and products on the internet. WhatsApp works great for these kind of businesses. WhatsApp uses mobile internet data to send and receive messages. This application is free for one year, after that you need to pay an annual subscription fee of $0.99 USD, where other online marketing technologies cost you much more money.

Businesses can utilize WhatsApp to communicate internally or with customers and thus make communication more effective or keep in touch with your existing audience. You can resolve their queries via WhatsApp and ask for feedback, reviews and testimonials.

Including WhatsApp in your online advertising campaigns will assist you to increase your brand’s positioning and improve brand management.

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How to Choose the Right Social Media for Your Nonprofit

Last month my social enterprise posted an article about choosing the right social media network for your nonprofit organization. The response from organizations was great, and it made me realize that I should include it in a piece for those of you who are kind enough to follow my blog.

Social Media is the Great Equalizer

I don’t think anyone argues anymore that social media is a trend of a fad. It’s here to stay, and we’re fortunate to live in a world where we can connect with people all over the world quickly, easily and in real-time through social networking.

Social media has knocked down walls and borders and has allowed businesses, nonprofits, and practically anyone to connect in ways that are unprecedented in human history.

The following are the largest social networking platforms:

  • Facebook – 1.8 billion users.
  • WhatsApp – 1 million users.
  • Facebook Messenger – 1 million users.
  • Instagram – 600,000 users.
  • Twitter – 317,000 users.
  • Snapchat – 300,000 users.

The Pros and Cons of Facebook

By far, Facebook is the largest social media platform in the world. Nothing else comes close to it. Facebook has a lot of supporters and detractors, but for whatever it’s worth, if you’re looking to get your message out about your organization, Facebook should probably be the first place you visit.

Facebook Pros

  • Largest social media platform in the world
  • Targeted demographic advertisements
  • Robust analytics
  • Facebook Messenger
  • Facebook Live native video
  • Excellent network for sharing current news and trending hashtags
  • Ability to create lists to curate content for you and your followers
  • Real-time engagement about a trending topic with hashtags
  • Tweets appear in Google search results

Facebook Cons

  • Posts that are not boosted (sponsored) have very little organic reach (less than 1 percent)
  • Must pay for advertisements beginning at $5 per post
  • Videos auto-play as little as a 3-second view can “count” as a view even though the user did not watch the rest of the video
  • Facebook Messenger messages can only be sent from an individual account and not a Facebook Page

The Pros and Cons of Twitter

Twitter has had some challenges to its business model, and its stagnated for a time, but it’s still a force to be reckoned with, and people still use it for real-time communication. If something is newsworthy anywhere on the planet, rest assured that people are tweeting about it.

Twitter Pros

  • Excellent platform for sharing current news and using trending hashtags
  • Can curate content for yourself and followers
  • High amount of use of hashtags for targeted engagement
  • Tweets appear in Google search results

Twitter Cons

  • Many spam, bots, and phony accounts
  • Can be an aggressive environment
  • Not as dominant as in the past due to user issues and business model
  • Algorithm change no longer posts tweets as they occur, but what Twitter believes you want to see

Pros and Cons of Instagram

Instagram is an excellent platform for photo and video sharing. It’s all about visuals on Instagram and organizations can communicate their story easily on this platform through high-quality images. An image is truly worth a thousand words and hundreds of thousands of people are on Instagram daily looking for photographic inspiration.

Instagram Pros

  • Photo and video network
  • Use of hashtags
  • Can upload up to 10 videos or pictures to a single post
  • Young audience (18-34)
  • Can target demographic for sponsored ad posts

Instagram Cons

  • Spam (less than Twitter)
  • Sponsored advertisement, pay to play

Pros and Cons of Snapchat

Snapchat is currently the innovator to follow. The leading social media platforms are looking at Snapchat and copying the features of this network, which has found its niche with Millennials and Generation Z. Snapchat pioneered the 10-second and disappearing video that you’re now seeing on other platforms.

Snapchat Pros

  • Social media innovator
  • 10-second video stories
  • Originator of the use of lenses and filters
  • Audiences are primarily Millennials and Generation Z

Snapchat Cons

  • Generations older than Millennials are probably not on this platform
  • Can view content for 24 hours and then it disappears
  • Cannot pay or boost ads to increase brand awareness
  • Only people on your cell phone or who know your username will be able to find you
  • Brands have to cross-promote their Snapchat username across other types of marketing channels