How to Use WhatsApp As an Emerging Marketing Tool and for Social Media Marketing

How to use WhatsApp as an emerging marketing tool

WhatsApp has been getting more attention since Facebook bought this messaging service application. The service has revamped the way phones have been utilized for advertisement. Taking advantage of WhatsApp, communications are becoming more targeted and distinctive between businesses and customers.

Using customized messages, WhatsApp is a great way of advertising for brands to maximize the benefits of their marketing efforts.

WhatsApp for interaction:

WhatsApp can be adopted as a tool to directly communicate with the persons whom you already know. You can take advantage of WhatsApp to send images, video and text messages of new products to your current clients.

The interaction needs to be one to one, as the audience doesn’t like to be part of a WhatsApp group. One-to-one communication makes them feel special and builds the trust of the customer in your brand.

Create mutual communities of like-minded people:

Take the initiative and create WhatsApp groups of distinct audiences. You can create groups on the basis of their geographical location, interest and demographics. You can also limit the room of your WhatsApp groups such as how many people will be in one group. After doing the complete process, start sending messages to the group.

WhatsApp to organize people:

WhatsApp is most favored by users to communicate with people they know. Take benefit of this fact and use WhatsApp to gather people for a specific cause or an event. Invite people to join the event by sending an invitation on WhatsApp and request them to share it among their WhatsApp group to increase your audience. The more people share the event, the more your audience will grow.

Display a product as profile picture:

To advertise your product via WhatsApp, you can send a news alert but you can make it much better by uploading the product image as profile picture and updating the status so it provides some information about the product. Placing a website URL in the status can also works great to promote your brand.

Revamp the WhatsApp content.

Before sharing an image or a video file via WhatsApp, you need to ensure that the size of file is small so that more users are able to download the file. Because people are more likely to watch a short video on WhatsApp instead of watching a lengthy video.

WhatsApp’s impact on social media marketing

WhatsApp is really an important part of your online social advertising. It is an instant messaging application to communicate with your audience. Social marketers always look for a compelling method to get the attention of their existing customers as well as find new customers.

This App allows real-time two-way communication with the audience who matters the most to you and your business. The main objective of WhatsApp marketing is to engage your prospective audience. WhatsApp is a multi-purpose, user friendly application which helps you to attain your business goals.

Here are some business objectives where WhatsApp can yield great results –

Broadcasting:

WhatsApp permits its users to create groups to communicate and text anything to a group of people at once without having to send it individually to every user. It is a direct and instant way to send the messages and reach your potential customers.

Messages are sent to the user’s mobile, which is really important for marketers and businesses. The message is viewed within few minutes, as people like to check their phones when any kind of notification appears on the screen. Broadcasting can modernize the communication with your customers.

You can update new product launches and services by sending them text and news alerts instantly to make audience aware about your business.

Boost Customer Engagement:

The Audiences don’t like to see a list of promotional emails in their mobile inbox. But WhatsApp is not only about advertising your products and services. You can do much more with WhatsApp such as sending text, images, videos, audio, emoticons, vouchers and GPS location to your audience.

WhatsApp also provides audio and video calling features for better communication. It is mainly based on one-to-one communication which is the prominent method to make your customers happy, boost awareness and ROI.

Low cost brand management:

Small ventures and local businesses have low budgets for advertising their brand and products on the internet. WhatsApp works great for these kind of businesses. WhatsApp uses mobile internet data to send and receive messages. This application is free for one year, after that you need to pay an annual subscription fee of $0.99 USD, where other online marketing technologies cost you much more money.

Businesses can utilize WhatsApp to communicate internally or with customers and thus make communication more effective or keep in touch with your existing audience. You can resolve their queries via WhatsApp and ask for feedback, reviews and testimonials.

Including WhatsApp in your online advertising campaigns will assist you to increase your brand’s positioning and improve brand management.

Social Media Effects

Social media

Social media is the combination of online communications channels committed to group-oriented input, communication, information sharing, and relationship. Various types of applications and websites which are devoted to social networks, blogging, forums, wikis and social bookmarking form the different types of social media. The most common types are Facebook, YouTube, Google+, WhatsApp, Twitter, QQ, WeChat, Qzone, OLX, Instagram, LinkedIn, Tumblr, Skype, Viber, Snapchat, Pinterest, MySpace, Meetme, Meetup, Mixi, Tout, Douban, Flickr, Buzznet, Wehearit, and Friendster These social websites have approximately 100,000,000 registered users. Although there are different types of social media they use many common features such as Consumers create service-oriented profiles for the website and applications that are planned, and upheld by the association. The user-created material, such as digital images, posts, videos, comments and data shared through online interfaces. All type of Social media is interactive internet applications which enable the growth of online social networks by linking a user’s profile with those of other persons or groups.

Users usually contact social media facilities via web-based tools on computers, or download services from internet applications to their cell phones, through these services, users can generate highly collaborating platforms through which persons, groups, and establishments can segment, co-create, debate, and revise user-created data or pre-built content displayed online. They present considerable and prevalent changes to communiqué between trades, establishments, societies, and personalities.It has modified the communication between the persons and large establishments. Researchers study these changes and new Technologies are being introduced as a result of these changes. It is different from the traditional print and electronic media in various aspects, such as grasp, customer, value, reach, occurrence, interaction, usage, nearness, and durability. Its channels operate in a dialogic mode of transmission whereas old-style media used monologic transmission mode.

Facebook is widely used in all the countries, 84 percent of young Americans are its user. Almost 60 percent teenagers have social media profiles, a majority of people spend a minimum of two hours daily on social networking sites and the time spend on these sites is greater than the time spent on another type of sites. The total time spent on social sites in the USA was 66 billion minutes in 2012 now it reached to 121 billion minutes. It has become a source of professional prospects and financial profits.

Social media has a lot of good and bad effects. It gives a chance of linkage with actual or virtual groups, and it is a real publicizing instrument for businesses, financiers, charitable establishments, as well as support groups, politicians, and administrations. Its substantial use is also proved as a cause of sadness, cyberbullying online persecution and wandering.

We cannot define social media by its aptitude to fetch people together, according to this description telegraph and telephone can be its types, Actually social media is typically used to pronounce social networking sites such as: Facebook, Twitter, LinkedIn, Pinterest, Snapchat, Instagram and Wechat permits their use to make their private Profiles to share ideas, images, videos, to talk with each other and update each other with the new things, events and happenings while doing their daily deeds and routine jobs.

Peculiarity of Social media-The Content Spread like Virus

Sometimes contents that are posted on social sites have likely to spread like a virus on social networks. The users will reshare the content posted by some other user to their social network, resulting in further sharing. Posts like North Korea Atomic Bomb Explosion, fast-breaking news like the news of Michel Jackson death have crashed down the internet servers as this news was rapidly shared and re-shared by the people who use social networking sites. This is the concept of spreading of a viral disease from one infected person to other persons. Some individuals, Groups, and Organizations use this Viral Spreading of a news as an effective way of Publicity.

Use of Cellular Applications

The usage of Mobile phone to access sites is a great factor in the popularity of these sites, Now it is more easy, private and cheap to use the social media than before, the Smartphone has made the internet a very “Handy” thing to use by the young generation. Now youngsters pass more time doing interactions on social media sites than to pass time on watching TV. Every type of sites can be reached easily with the help of the smartphone, contents can be added, shared, send, received, status updated voice and video calls can be made more easily without the use of desktop computers or laptops. Use of Wi-Fi technology has enabled to use an internet connection by the whole members of a family. All the family members can use the internet sites according to their own likes and dislikes, a flexibility of time and Privacy. The mobile applications like WhatsApp, Skype, are used widely to make video calls, YouTube is used to see videos, Facebook is used to share videos, images, texts and status updating by the mobile users. Mobile social media mentions the use of media on mobile phone sets such as smartphones. Mobile applications let the formation, interchange and spread of user-created content. Location and time sensitivity are the important factors to access the social media by mobile devices.

Business perspective

Location and Time sensitiveness gave mobile devices an edge on desktop computers in offering companies to expand their businesses by marketing and advertising by it. Mobile utensils can be used for investigation, communiqué, sales advancements or concessions, and affiliation growth programs.

E-Commerce

Social sites use sociable plans, creating stages that are equally helpful for users, industries, and the nets with the help of e-commerce, or online consumptions. The users post the remarks about a company’s product or service with their online friends and associates. The company profits because it gains awareness about how their product or service is regarded by customers. Applications such as Amazon.com and Pinterest influence a mounting tendency in the acceptance and approachability of e-commerce, or online consumptions.

Simple Ways to Use Social Media for Business

What do you use social media for in your daily life? Have you ever wondered if you could turn into a millionaire by just using Facebook, Twitter, LinkedIn, or WhatsApp? Well, if your answer is yes in the first place, and you don’t know how to grow your business and become a millionaire using social media, you need to start working on these incredible platforms to make the most of them.

People use social media to communicate with their colleagues, share interesting photos for fun, or to critique others. But, apart from that, you can use sites like Facebook to promote and grow your business. You can advertise on these websites at a favorable price, or share the products and services of your company with your audience for free.

Technology is rapidly growing, and the social media networks are becoming full-blown business growing channels. As a business owner using sites like LinkedIn to your advantage can help in boosting the business. Connections made through social media are deeper than in any other medium. The key point here is for you to focus on how, and ways you can use these platforms effectively to increase the visibility of your business brand and your personal brand as well.

You can do this by setting goals for your campaign, get focused and let your colleagues have a chance to share your passion. By using the simple ways highlighted above on growing your business, you will with no doubt achieve success regardless of the channel you are going to use. Follow the ways below and see your business grow.

Before you can start using these websites, you need first to identify the best platform for your business. The platform that works for your colleague might not work for you as well.

As many sites are coming up and vying for your attention, it can be hard to keep up with them. While having accounts on various sites can be advantageous for staying creative and fostering innovation, it can also be hard to choose which platform to use or post your content.

It is, therefore important that you do the following:

  • Familiarize yourself with the main social media platforms that your target audience uses.
  • Avoid dumping your content across all channels for the sake of doing so.
  • Lastly, concentrate on the platforms where you have the highest chance to engage with your target audience.

Once you have identified the platform of your choice, now you are free to engage your audience in a reasonable manner. It does not end there either, if you use a channel for a few months and don’t seem to make something out of it or enjoy, then stop using it. Take your time and find another platform that can work for you.