Simple Ways to Use Social Media for Business

What do you use social media for in your daily life? Have you ever wondered if you could turn into a millionaire by just using Facebook, Twitter, LinkedIn, or WhatsApp? Well, if your answer is yes in the first place, and you don’t know how to grow your business and become a millionaire using social media, you need to start working on these incredible platforms to make the most of them.

People use social media to communicate with their colleagues, share interesting photos for fun, or to critique others. But, apart from that, you can use sites like Facebook to promote and grow your business. You can advertise on these websites at a favorable price, or share the products and services of your company with your audience for free.

Technology is rapidly growing, and the social media networks are becoming full-blown business growing channels. As a business owner using sites like LinkedIn to your advantage can help in boosting the business. Connections made through social media are deeper than in any other medium. The key point here is for you to focus on how, and ways you can use these platforms effectively to increase the visibility of your business brand and your personal brand as well.

You can do this by setting goals for your campaign, get focused and let your colleagues have a chance to share your passion. By using the simple ways highlighted above on growing your business, you will with no doubt achieve success regardless of the channel you are going to use. Follow the ways below and see your business grow.

Before you can start using these websites, you need first to identify the best platform for your business. The platform that works for your colleague might not work for you as well.

As many sites are coming up and vying for your attention, it can be hard to keep up with them. While having accounts on various sites can be advantageous for staying creative and fostering innovation, it can also be hard to choose which platform to use or post your content.

It is, therefore important that you do the following:

  • Familiarize yourself with the main social media platforms that your target audience uses.
  • Avoid dumping your content across all channels for the sake of doing so.
  • Lastly, concentrate on the platforms where you have the highest chance to engage with your target audience.

Once you have identified the platform of your choice, now you are free to engage your audience in a reasonable manner. It does not end there either, if you use a channel for a few months and don’t seem to make something out of it or enjoy, then stop using it. Take your time and find another platform that can work for you.

Steps to a Successful Social Media Strategy for ANY Network

Fact: social media sites drive over 31% of all referral traffic on the Internet.

With all the new channels constantly emerging, it’s very easy to fall into the trap of thinking about social media as a tactical plan instead of a strategic one.

The best social media plans set forth measurable goals and work with any social venue.

There are the big guns like Facebook, Twitter, and LinkedIn. And other familiar names like Instagram, Pinterest, and Vine. However, these are just a drop in the bucket when it comes to all of the social media channels out there. And although they are “smaller,” they still have tens or hundreds of thousands of users. If a large percentage of these users are in your target audience, you should be strongly considering adding it to your active social media strategy.

Here’s the big benefit of smaller networks: barely any other business uses them!

Think about it. The biggest businesses need a huge audience, so they stick to the biggest social networks, they cannot survive on a couple dozen sales leads a day. But you CAN, and actually you can thrive.

Small home businesses owners typically believe that they should just try to copy the big businesses…

This is the reason you see thousands of your competitors doing the exact same thing on Facebook and Instagram.

With smaller social channels, there is zero competition! You can quickly amass followers and drive large amounts of traffic to your website in no time.

You start seeing faster responsiveness, better lead results, and more sales profit.

This article is all about a simple strategy that will work on just about every social network out there.

How to Find Small Social Networks

Expect to have to dig around for 30-60 minutes to find the best one for your business.

There are dozens of social networks that will work amazingly well for your niche audience, so you just need to spend the time finding the one that is right for your business.

Check out this list of social media channels you’re probably not using and see if they have any potential for your business.


Pheed does more than let users share video, text, music, and photos. It also offers live broadcasts and a pay-per-view option. Users set their own price for their content.


With Thumb, ask a question and get feedback from other users in real time. You can also share your own opinions and start conversations with peers on topics of interest.


WhatsApp is a cross-platform mobile messaging app. Users can send photos and videos, share their location, and create groups. There are thousands of home business owners, boutique owners, and other vendors with shippable merchandise that use WhatsApp on Instagram. It is a stress free, confidential, and easy to use method for communicating with buyers around the country. By installing the app on their phone, the buyer can text you their size, address, and other information without sharing it on social media.


Is a photo editing app combined with a social network. Users can share their photos, discover images other users have uploaded, create a collage, co-edit, and enter contests.


Is a social entertainment site. Users can use features similar to other social media sites like sharing photos, connecting with friends, and meeting new people. But hi5’s big focus is on playable games.


Members can share photos, journals, videos, and other content based on their interests. Most content centers around music and popular media. Content can be tagged and found on topic pages.

Makes your personal homepage into a shareable digital business card. You can connect a resume, or “backstory,” and add a mission statement to your profile. Users also gain access to stats on who visited their site, what they clicked on, and where they are from.


Allows users create a customized “Story Page.” Users take a quiz to determine what their personal archetypes are and then that information is displayed on their page. Other features are included to highlight personal preferences and connect users with each other.


Gives its members a chance to share in earned revenue for the content they create. This method motivates users to create compelling content as well as gives them ownership in what they turn out. Membership is by invite only so it’s a little exclusive.

How to Use these Smaller Sites:

Your goal is to find the few networks that are likely to have your target audience. All networks have their own purpose-their own niche(s).

For now, write down all the networks you think might have your target audience. As you work through navigating each site, you will ultimately determine if your choices are good networks to spend your time on.

Look at the Users:

Once you’ve chosen a few networks to check out, you can start learning about them.

New social media sites pop up constantly. Start to spend a bit of time on the site. When you do, you will begin to understand how the site works and how users interact with each other.

Whenever a new form of social media emerges, of course you check it out. After all, you – and your business – should always be on the forefront of trends. Plus you want to know, “Could this be a good fit for my business?”

But, after browsing all the social media sites out there, which ones should you really stick with? The plan is always to find great social media channels that allow you to connect with your target audience. Finding and connecting with the right audience makes the secondary step of getting them back to your website (or other call to action) much easier!

Understand the Basic Mechanics of the Site:

Although these smaller networks don’t often have marketing guides written about them, most of them will have some sort of tutorial you can read to help you out.

For example, if you Google:

How LinkedIn works

You will find guides and tutorials offering explanations of the main functions of the site.

At the very minimum, every successful site has some sort of help documentation where you can look up the functions of certain buttons or definitions of site’s terms.

Learn How Users Interact:

Learning what the major parts of the network are will tell you the main purpose of the network from the audience themselves.

It’s important to know: what, why, and how people interact on the site.

Pick one social media network and get extremely good at delivering what your audience expects from it.

When you have systems in place for getting new followers, generating leads, and bringing people over to your newsletter, website, or funnel, only then would you move on to the next social network.

Learn How to Drive Traffic from Your Chosen Site:

It can be hard to figure out the best way to get users of a site over to your website.

To make it easier, you can look for businesses already on the network. Study them to find out how they connect their social profiles and activities with their website.

What you want to do is pinpoint as many types of interaction on the network as possible where users can click a link. There is no magic formula for getting people to click back to your website. For this reason, vary the length and format of your content for many different kinds of readers. Intersperse shorter, news-based blog posts with long-form content as well as video, infographics and data-driven pieces for maximum impact.

Find at least one realistic path of getting users back to your website. If you start to see responsiveness, then network has potential, and you have the foundations of a strategy.

Connect With Anyone You May Already Know (or Have A Common Connection With):

  1. The best way to make new connections is to “follow,” “friend,” or use whatever connection mechanism the site has to connect with people of a certain interest.
  2. What about sending an email to your email list? Since you’ve already identified that your target audience might like this network, you could invite them to join it and connect with you.
  3. A quick email template could be:

Subject: I just discovered something amazing…

Hi (Name),

After searching for a great (your industry) community outside of the big ones (Facebook, Instagram, etc.), I have hit the jackpot!

A couple weeks ago, I started looking at this social network called (name of site). So far, I am really impressed with the quality of users in our industry on this site.

(Here is where you will insert all the great aspects of the network that your subscriber would be interested in).

I am emailing today to let you know that I think you would be interested in joining. It’s free, of course, here’s the signup link: (URL).

All you have to do is create an account, and send me a friend invite (my username is (username)).

I think you will really find this site useful too!

(Your name)

Your goal here is to start building some connections and followers. You don’t need hundreds or thousands, just try to get a few dozen for now.

How Much Time do You Have?

And now for the question every reader is screaming at their computer right now…

“How long does this process take to start seeing results”?

If you don’t think you could do it for longer than 5-6 months, you might as well not start.

This is the mentality you need to possess with any strategy you are using in your business.

Want to make the dime, got to spend the time…

Basically, Your Time Break Down Will Look Like This:

Every Monday, revisit your strategy to make sure you’re on the right track and focusing on the right areas

Time: 1 hour

Monday through Friday, implement the strategy. Schedule, create, and post updates. Engage with the community.

Time: 2 hours

Every Friday, check your metrics. See how you’re doing on your goals, and identify areas for growth.

Time: 1 hour

Total time: 12 hours per week

Depending on the scope of your business, your time could be greater or smaller than this. The above times are simply a guide and benchmark for your own social strategy. (

So, if you commit to a good strategy and follow it, you’ll get there a lot faster, but it will still take time.

You need to be patient and be willing to keep working for months without seeing much in the way of results. Overnight success rarely happens overnight. Your results will start slow but grow faster and faster over time (this is the process to becoming ‘sticky’).

The Key to Social Media Success:

How you execute your strategy on a consistent basis will either make you or break you.

Besides having the right mindset, you’ll also need other things, namely content.

Content is defined as articles, guides, white papers, or reports that you can share with the network community through your profile.

Decide on Content:

These five content marketing strategies have been found to drive popularity


Buyers are doing more of their own research online. To help buyers recognize needs, you must leverage content that illuminates trends, highlights issues, and provides tangible ideas on how to solve problems. The more independent the content, the more credible it is.

  • Webinars
  • Article highlights
  • Thought-provoking blogs


Offering exclusive contests, discounts and deals are popular ways to connect with buyers who seek a “bargain” from every purchase. Create a dialogue with your followers, fans and connections. Here are some ideas:

  • Monitoring activity
  • Actively engaging the user base
  • Answering questions
  • Providing advice

The marketers that appear most successful are leveraging the right content at the right time to connect on a personal level and move the buying cycle forward.


Everyone needs a laugh now and then. Entertaining and thought-provoking videos, animations and cartoons are being used to gain followers, fans and connections.

Determine your Participation Frequency:

Every network is different when it comes to posting frequency.

You don’t want to post so much that you annoy your followers, but you need to post enough to grow a bigger audience.

To figure out how often you should post, you’ll have to test different frequencies.

To start, look at the most popular users (say 10-20), and record the number of posts per week they make.

Find an average of those numbers, and start with this frequency.

If you Want Success, You Have to be Consistent. That’s it.

Come up with a system that will help keep you on track: efficiency and ease of implementation.

Having to log in and make a post every X hours is not easy or efficient. You’ll miss some posts that would be beneficial and this will slow down your results.

Use automation (but wisely!)

Some things shouldn’t be automated:

  • Curating content – don’t just share any content. Take the time to read posts so that you can share the best ones.
  • Interacting with users – you can’t automate authentic conversation. If you’re ever commenting or messaging a user, do it yourself.

What can be automated, however, is the actual posting of the content. You can do all the curating beforehand and then have it posted automatically.

Streamline manual processes: Do all of the steps in batches.

Batching is a productivity technique, where you do the same task many times in one sitting.

This reduces time spent switching between tasks and helps you get “in the zone” while working.

When it comes to your social media strategy, pick a day once every week or two to curate content. Find as many posts as you’ll need for those weeks so that you can just schedule them to be posted.

And as for interaction, don’t constantly check your account for new notifications.

Instead, set a time or two, like first thing in the morning and last part of the working day, to check your account and reply to your followers.


Social media sites are one of the best sources of traffic.

But just because a network isn’t named Facebook or Twitter doesn’t mean it can’t help your business.

Smaller social networks often have far fewer marketers on them than larger ones do, which makes any type of marketing on them much more effective.

Is Mobile App Development Still Profitable? Yes and Here’s Why!

There are around 2 million mobile apps in the App Store and 2.2 million apps on Play Store and some alarming statistics show that only 25% of the downloaded apps are used once in six months.

Too many, too right, too lost

To highlight the irony of the numerous applications available in the various app stores, an advertising campaign created a slogan – “there’s an app for that”. There was a phase until quite recently where the productivity and popularity of any platform was defined by the number of mobile applications available in its market place. This had led Microsoft’s marketing strategy to attract more number of mobile app developers for its Windows Phone platform so that it could quickly hit the 1 million mark! BlackBerry lost out on the race due to its hesitation to blend in with the crowd and though it made a valiant attempt to salvage the situation by making its immensely popular BlackBerry Messenger available on the Android and iOS platforms, the application lost its charm in the face of the humungous crowd following of WhatsApp.

The App Fatigue Factor

The problem with any new phenomenon is that people go overboard, so for every 50 new applications that are launched on the app store, may be one will be successful. By May 2015, over 54,000 applications were submitted for release on iOS App Store. However, not all applications have features or functionalities that entice the user’s interest. Smart devices are also becoming sophisticated with integrated technologies such as NFC, high resolution front and back cameras, smart device integration among other things. So, consumer expectation is also undergoing a great deal of sophistication and it is imperative for mobile applications to adapt to these rising expectations.

For instance, iOS 10 will come with HomeKit, which opens a wide avenue for home-based iBeacon applications for manoeuvring the various household electronics appliances. As in case all products, only an application that adds value to the user’s life survives the brutal competition. A good quality app, with a fresh perspective and new features will do well and gain traction. Value may be entertainment, novelty, creates a need where there wasn’t one, gives logical use of new technologies among other things. Industry experts, mobile app developers and app development companies reiterate that app quality and value remains the primary factor for success. Any new app that does not surpass the threshold is bound to fail.

Adequate and Appropriate Features

Irrespective of how many features an application may have, only a handful are used regularly, while some are not used at all. A lot of features simply cause information-overload, or what may be better termed as ‘white noise’. Just the way people treat commercials on television as break to complete some chore; the unused feature has the same status where it is viewed as an aspect of the application that can be ignored. A smart way to treat features and attract user interest through them would be to release it as part of an upgrade.

Especially in the case of social media apps, industry experts believe that app developers must analyse what is critical and re-examine effective usage of mobile device before integrating new features. One start-up, HI-FI, has launched an application that is studying app fatigue and analysing social media let-down trend. The app will help identify unnecessary features and aggregate information to help users set up their own custom menus based on their interests. This will help users save time with easy-to-use interface. The app will play the role of a universal remote control, as per the makers’ claims and has already attracted many takers in the market.

Where does profitability lie?

Mobile app development continues to remain a profitable avenue because the future will be governed by applications and mobility. The cost of mobile application development was in a range of $37,913 and $171,450. However, this amount has drastically reduced to US$ 150 in North America and lowest is US$26 for a developer from India. Besides the competition, even the evolving technologies have helped in drastically altering the cost of development. Cross-platform app development platforms such as PhoneGap, AngularJS and Ionic have facilitated further reduction in app development time and costs.

Profitability lies not only in reduced costs of production but also in the number of people adopting smartphones. Just now Games remains the most popular category, but ecommerce and enterprise solutions are also profiting heavily from mobile applications.

Mobile strategy is a core aspect of business marketing strategy of leading business and SMEs as it is recognized as central to reaching target customers with the most concise messages from the route where they can be accessed easily and at a personal level. So, for a long term to come, mobile app development will remain a profitable avenue.