Ever Feel Like You Are Getting Plucked by Facebook?

Last week, Facebook’s shares have dropped by a total of almost 7% on the back of very solid performance; As CNBC has reported, the platform’s earnings have exceeded analyst expectations, and Facebook has added more users than Wall Street expected.

So, what went wrong?

Much like Jean-Baptiste Colbert reported in the 17th century, “the art of taxation consists in so plucking the goose as to procure the largest quantity of feathers with the least possible amount of hissing.” Facebook have realised that the art of advertising is to input the greatest number of adverts into a news feed with the least possible amount of hissing.

Nonetheless, Facebook’s CFO Wehner claimed that they would continue to invest in new ad products, as well add engineering talent as part of their key investment priorities.

The TJM take: Facebook are 2 years ahead of their rivals- targeting tech, but with the advert frequency growth drying up, user growth is starting to slow. Additionally, with Instagram’s engagement rate dropped by almost 23% between September and October, Facebook need to diversify.

They are doing this (and at some rate!), with investments in WhatsApp, a new jobs board to rival LinkedIn’s, the Marketplace (which a few of us in the office are about to make our first sales on), and work apps suite. Who would bet against them?

In terms of what the saturation will do for Facebook marketers and users, it will do two things:

Firstly, more competition will increase prices to advertise. More precise targeting and improved creative and user journey will be essential.

Now while that may sound all doom and gloom, it will benefit the user. Higher costs will mean more targeted adverts, and more engaging content leading to a better experience. A very good parallel is the use of Bing vs. Google. Because Bing is slightly cheaper to use and has smaller budgets, advertisers are not as tight on their campaign management as on Google. Hence you get a worse set of results if you do a search.

We still feel Facebook has some of the best targeting around and if you are smart, you can be miles ahead of other platform CPAs while providing solid volume in most industries.

Twitter rolls out welcome messages and quick replies in Direct Messages

This month, Twitter has announced the release of two new direct messaging features to help improve how brands provide customer service through the platform.

As Twitter explains in the official announcement posted through their blog, the new quick replies and welcome messages will advance customer service teams, as well as “open up new possibilities for how people engage with businesses on Twitter.”

With direct messages, brand accounts will be able to automatically greet users after they send a Direct Message. According to Twitter, this won’t require an active human user to reply to messages- instead, you will be able to create multiple welcome messages and deep link to a specific greeting from tweets, websites and apps.

The quick messaging functionality will also give users the choice to choose from a list of options when sending their message. By allowing them to enter specific text values, this will aim to reduce the time spent resolving issues.

The TJM take: As they’ll be best optimised by brands that use social media to deliver customer service, Twitter is using the new features to ‘gear up’ for those in the retail industry. We’ve theorised that this could be due to them struggling to find a buyer, as this will provide them with the opportunity to make more money off the platform.

Additionally, Facebook (a main competitor), also already offer an auto-reply feature, so it’s no surprise that Twitter is doing the same!

WhatsApp to introduce a new ‘Status’ feature for users

The popular instant messaging service, WhatsApp (owned by Facebook), is taking inspiration from the likes of Instagram and Snapchat by unveiling a “Status” feature.

The Status feature, which enables users to post multiple updates, will be able to be accessed under a new “Status” tab in the app. Like Snapchat and Instagram, users will be able to post images and videos from their library, as well as add doodles and text to them.

Updates posted through the new feature will be available for a period of 24 hours.

Although beta testers are currently able to access “Status”, they’re required to download a third-party app to do so. As of the date of this article going live, no public release date has been announced.

Interestingly, the team at TJM have also noticed that WhatsApp users can also now tag specific users in messages sent within group chats.

Our research tells us that this update was recently implemented, and that users just need to type the ‘@’ symbol followed by the name of the user they want to receive the notification.

The TJM take: The great thing about Whatsapp was that your Gran could use it. It was simple (as it was like texting(, and there was very little ‘noise’. We question if ‘Mission Creep’ could mean it loses what made it so good. Is it ‘evolve or die’ or ‘evolve and die’?

… one last thing: Google reveals how HTTP usage has increased

Browsing the web is becoming increasingly secure due to ubiquitous HTTP, the official Google Security blog reported recently. In fact, secure browsing is now the standard for Google Chrome users.

To compliment this information, Google has released a new section to the HTTPS Report Card in their transparency report to reveal how HTTPS usage has increased.

For more details, check out the Google Security blog and the updated HTTPS Report Card.

WhatsApp on Your PC and Some Other WhatsApp Tricks

WhatsApp is the most favored and extensively used messaging application. It has undoubtedly transformed the way mobile gadgets have been employed for advertising. Here are some tricks that you can apply to your WhatsApp advertising campaign.

Change your contact number:

If you are planning to change the contact information linked to your WhatsApp account, WhatsApp provides an amazing feature to change the existing contact number with the new one.

All you need to do is, go through ‘Settings’ and click on ‘Account’. You will find an option “Change number”, tap on it and enter your existing and new contact number. This contact number update process migrates your account information, groups and settings to the new number.

Disable WhatsApp’s Last seen feature:

WhatsApp’s last seen feature is a good way to know the last seen availability on WhatsApp of your contacts. To hide your last seen, you need to go to the ‘Settings’ and opt for ‘Account’. Tap to ‘Privacy’ tab and select ‘Last seen’ and then choose whom you want to show your last availability on WhatsApp.

There are three options available, you have to mark one among ‘Everybody, My contacts and Nobody’ according to your requirements.

Lock Your WhatsApp account:

Locking your WhatsApp is an amazing feature to make you feel secure about your messages and information. To lock your WhatsApp account, you need to install “Chat Lock application” from the Google Play Store.

In Chat Lock application, there are many messengers, including WhatsApp. You can lock WhatsApp and other messengers using different auto lock timing and passwords to protect your messages and data.

Retrieve Your deleted WhatsApp conversations:

Sometimes when we delete the unwanted chats and information from WhatsApp, we also delete important messages and data and may to recover them back. WhatsApp provides a backup feature that allows you to take advantage and recover and restore your previous conversions.

All you have to do is uninstall and reinstall your WhatsApp account. At the time of installation, WhatsApp will ask you to restore your history and conversations, tap OK to get your old messages back.

There are so many other tricks some as knowing WhatsApp statistics to get all the information about your account, setting up pop up notifications, using WhatsApp without a number, hiding WhatsApp images and videos from the phone gallery, extending WhatsApp trial pack, blocking unwanted users, hiding your status and profile picture etc., but here is a last one you may like.

How to use WhatsApp on your PC and synchronize it with your phone

WhatsApp doesn’t work only on mobile devices; it also works on your PC. If you have a WhatsApp account, you can synchronize its content to use it on your PC. This feature is only available with Google’s Chrome browser. When you synchronize between your mobile device and PC, the information of WhatsApp is also synchronized as well.

Notifications will appear on your PC’s WhatsApp until you logout of the account. This synchronization can be done with or without Bluestacks. The process is really easy:

Synchronization without Bluestacks:

To run WhatsApp on your PC without using Bluestacks, you need to follow the these steps –

Step 1: If you don’t have a Chrome browser, download and install it onto your PC.

Step 2: And enter the URL ” https://web.whatsapp.com/ ” in the Chrome address bar.

Step 3: A QR code appears on the instructions page, follow the instruction according to your operating system and mobile phone. Go to the WhatsApp Web to get the WhatsApp Web QR scanner.

Step 4: Scan the QR code and you are done with the synchronization process.

After completing the process, you can use your messages on the PC as well as on your mobile. To terminate the synchronization just close the session.

Synchronization with Bluestacks:

Take advantage of Bluestacks to synchronize your WhatsApp account by using the same contact number for your PC and mobile device. Using Bluestacks, you can connect with various kinds of messengers at once such as Facebook, Hangout, WhatsApp and many more. Here are the steps to assist you:

Step 1: First download and install Bluestacks software onto your PC and then run WhatsApp to utilize it.

Step 2: Download and install the Bluestacks Cloud Connect application on your smartphone or mobile device from Google’s play store.

Step 3: After installing, open the app on your mobile devices and it will ask your to enter a pin.

Step 4: Open Bluestacks on your PC and go to the “setting and opt” to connect with cloud connect. A registration key will be sent to your phone.

Step 5: Enter the registration key in your mobile application and then select the option for synchronization on mobile Bluestacks app.

Now you are ready to use WhatsApp on your PC as well as your mobile taking advantage of Bluestacks.

The Burgeoning Use of Social Media Across the Globe – Is It A Boon or Curse?

Social media is the buzzword of the current century, thanks to the widespread availability of mobile devices across the globe. While you are away from your dear ones, this medium keeps you connected with all. In the older days, you had to rely on landline phones or trunk calls to communicate with others in a different location. Capitalizing over the erstwhile times, these online platforms have made it merely a matter of few seconds to contact with others nowadays. Additionally, its use in the business world has also witnessed a sea drift, owing to its extensive reach. Amid such religious use of this instant communication mode, it is important to keep checking if we are not getting too much dependent on it.

The growing popularity

Since around a decade, social media has been an inseparable necessity of the people worldwide. While the outbreak of internet created a global revolution in the business world, this communication mode was equally effective in alluring the commoners. Moreover, with the growing popularity of smartphone and mobile devices, the trend of being pro-active over various platforms has gained an unprecedented hike. Users prefer getting hooked up over Facebook, Instagram, Whatsapp, LinkedIn, Twitter and many other websites/apps for personal or professional use.

Here are a few stats from smart insights, an online magazine (till Jan 2016) to give you an idea of the growing dominance of this digital communication platform in our daily lives.

  1. Total global population: 7.395 Billion
  2. Total Internet users: 3.419 Billion; 46% of global population
  3. Active social media users: 2.307 Billion; 31% of world population
  4. Unique Mobile users: 3.790 Billion; 51% of total world population
  5. Active mobile social users: 1.968 Billion; 27% of global population

This data is good enough to describe the penetration of internet, and more specifically, social media in our life. Hence, here it is worthwhile to think whether this much dependence is normal or we are slowly heading toward its addiction.

Good for entrepreneurs

Interestingly, this communication mode has proved to be a boon for business and marketing people as well, which is obvious by the fact that social networks have raked in a whopping $8.3 billion through advertising, alone in 2015. Moreover, nearly 80% of the Fortune 500 companies use Twitter to connect with their clients and potential customers. However, the question prevails – Is this platform is going through a global abuse, especially by the commoners?

Extensive use

As per another survey report, 1 million new users become active over mobile social media, which means 12 new users per second. Moreover, talking about Facebook Messenger and Whatsapp, both the platforms handle approximately 60 billion messages per day. Its use is more than 50% in almost all the age groups, be it 18-29 (83%), 30-49 (77%) or 50-64(52%), baring 65+, which is 32%. Likewise, while 62% males are pro-active over this online interaction mode, the percentage of females is even more, i.e., 71%.

Hazards of social media addiction

But natural, it is easier to get inclined toward destructive work instead of constructive activities amid such huge penetration. Consequently, we discuss every small thing over these platforms, be it Trump vs. Hillary, currency ban issue, or any other burning topic. Healthy discussion is fine, but the problem occurs when people go overboard and start posting hate messages, which is a major setback to this otherwise beneficial communication mode. Here are some of the other drawbacks of the overuse of social media.

  • Social insecurity: Wandering if you also possess the same level of luxury and affluence as others do, which creates anxiety, and often, mental health problems.
  • Cyberbullying: You can be the victim of online crimes.
  • Social anxiety: You develop the fear of real human interaction, and prefer to hide behind your screen
  • Distraction: It decreases your work productivity appreciably.
  • Stress: Persistently switching from your work to Facebook, Twitter, etc. and vice versa could cause fatigue
  • Emotional hiccups: Confiding on social media to eschew your real life problems could only lead to negativity and pressure.

To sum up, indeed the use of social media is increasing at an uncontrolled pace, which is a serious matter of discussion. It is profitable for business and marketing people who have a fixed goal to achieve through these platforms. However, for individuals, who are lurking for emotional support on these platforms or just killing their time, they are simply making their life miserable, and really need to get out of this addiction, before it gets too late.